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______ data consist of information collected for the specific purpose at hand.

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Using a______ marketing strategy,a firm decides to target several market segments and designs separate offers for each.

Product planners must build an ______ product around the core benefit and actual product by offering additional consumer services and benefits.

______ refers to the total number of items the company carries within its product lines.

In evaluating different market segments, a firm should look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources. ( )