SH Express offers its customers fast and reliable package delivery. When SH Express customers weigh these benefits against the monetary cost of using SH Express along with other costs of using the service, they are acting upon ______.
A. brand loyalty
B. customer equity
C. customer-perceived value
D. customer lifetime value
E. a societal marketing campaigns
____consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
A. Mass customization
B. Positioning
C. Segmentation
Differentiation
E. Targeting
The advertising slogan, "We bring good things to life," used by General Electric to market itself, is an example of ____marketing.
A. person
B. corporate image
C. internal
D. place
E. niche
Which of the following refers to the course that a product's sales and profits take over its lifetime___?
A. total product process
B. service life
C. product mix
D. product life cycle
E. marketing mix