题目内容

SH Express offers its customers fast and reliable package delivery. When SH Express customers weigh these benefits against the monetary cost of using SH Express along with other costs of using the service, they are acting upon ______.

A. brand loyalty
B. customer equity
C. customer-perceived value
D. customer lifetime value
E. a societal marketing campaigns

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____consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

A. Mass customization
B. Positioning
C. Segmentation
Differentiation
E. Targeting

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The advertising slogan, "We bring good things to life," used by General Electric to market itself, is an example of ____marketing.

A. person
B. corporate image
C. internal
D. place
E. niche

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Which of the following refers to the course that a product's sales and profits take over its lifetime___?

A. total product process
B. service life
C. product mix
D. product life cycle
E. marketing mix

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A cell phone manufacturing firm produced 1,000 cell phones a day but believed that it could reasonably step up production to 2,000 cell phones a day. Consequently, it built a larger plant and installed efficient machinery and work arrangements to realize the projected output. Which of the following can most likely be inferred from this information?____

A. The unit cost of producing 2,000 cell phones per day would be twice that of the unit cost of producing 1,000 units per day.
B. A production plant with the capacity of producing 5,000 cell phones a day would be most efficient.
C. The unit cost of producing 2,000 cell phones per day would be lower than the unit cost of producing 1,000 units per day.
D. A 2,000-capacity production plant would be less efficient because of increasing diseconomies of scale.
E. The fixed costs of the firm are more likely to increase with the increase in output.

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SH Express offers its customers fast and reliable package delivery. When SH Express customers weigh these benefits against the monetary cost of using SH Express along with other costs of using the service, they are acting upon ______.

A. brand loyalty B. customer equity C. customer-perceived value D. customer lifetime value E. a societal marketing campaigns

____consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

The advertising slogan, "We bring good things to life," used by General Electric to market itself, is an example of ____marketing.

Which of the following refers to the course that a product's sales and profits take over its lifetime___?

A. brand loyalty
B. customer equity
C. customer-perceived value
D. customer lifetime value
E. a societal marketing campaigns