Which of the following refers to the course that a product's sales and profits take over its lifetime___?
A. total product process
B. service life
C. product mix
D. product life cycle
E. marketing mix
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A cell phone manufacturing firm produced 1,000 cell phones a day but believed that it could reasonably step up production to 2,000 cell phones a day. Consequently, it built a larger plant and installed efficient machinery and work arrangements to realize the projected output. Which of the following can most likely be inferred from this information?____
A. The unit cost of producing 2,000 cell phones per day would be twice that of the unit cost of producing 1,000 units per day.
B. A production plant with the capacity of producing 5,000 cell phones a day would be most efficient.
C. The unit cost of producing 2,000 cell phones per day would be lower than the unit cost of producing 1,000 units per day.
D. A 2,000-capacity production plant would be less efficient because of increasing diseconomies of scale.
E. The fixed costs of the firm are more likely to increase with the increase in output.
The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as _____.
A. retailers
B. upstream partners
C. distributors
D. downstream partners
E. distribution channels
____have filled the ultra-low-price, high-volume gap by buying at less-than-regular wholesale prices and charging consumers less than retail.
A. Off-price retailers
B. Specialty stores
Convenience stores
D. Chain stores
E. Supercenters
Which of the following is true of vertical marketing systems? ________
A. Producers, wholesalers, and retailers act as a unified system.
B. Channel members have no control over each other.
Channel conflict is governed by informal mechanisms.
D. The system is dominated by the consumer.
E. Channel members work independently with no cooperation from other members.
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