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The sociological perspective of role theory can be used to explain why people who engage in certain activities seem to have a "uniform." For example, cyclists have spandex and helmets, while fly fishermen have vests and floppy hats. ()

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A market researcher who analyzes a population of consumers using the variable of marital status is segmenting the population by the demographic category of family structure. ()

Because consumer behavior is now examined as an entire consumption process that includes prepurchase and postpurchase issues, exchange theory is no longer relevant to the study of consumer behavior. ()

Motivation can be described in terms of strength and direction. ()

Drive theory struggles to explain why people may delay gratification of a want. ()

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