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Drive theory struggles to explain why people may delay gratification of a want. ()

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The mass market produces and consumes music, movies, sports, and other forms of entertainment known as ________.

A. user-generated content
B. culture
C. urban dictionary
D. popular culture

The mass market produces and consumes music, movies, sports, and other forms of entertainment known as ________.

A) user-generated content
B) culture
C) urban dictionaryD) popular culture
D) popular culture

The mass market produces and consumes music, movies, sports, and other forms of entertainment known as ________.A) user-generated contentB) cultureC) urban dictionaryD) popular culture

A) user-generated contentB) cultureC) urban dictionaryD) popular culture
B) cultureC) urban dictionaryD) popular culture
C) urban dictionaryD) popular culture
D) popular culture

Which theory suggests that consumer expectations of achieving desirable outcomes motivate behavior? ________

A. drive theory
B. role theory
C. expectancy theory
D. equity theory

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