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Because consumer behavior is now examined as an entire consumption process that includes prepurchase and postpurchase issues, exchange theory is no longer relevant to the study of consumer behavior. ()
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Motivation can be described in terms of strength and direction. ()
Drive theory struggles to explain why people may delay gratification of a want. ()
The mass market produces and consumes music, movies, sports, and other forms of entertainment known as ________.
The mass market produces and consumes music, movies, sports, and other forms of entertainment known as ________.
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