题目内容

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as _____.

A. retailers
B. upstream partners
C. distributors
D. downstream partners
E. distribution channels

查看答案

搜索结果不匹配？点我反馈

更多问题

____have filled the ultra-low-price, high-volume gap by buying at less-than-regular wholesale prices and charging consumers less than retail.

A. Off-price retailers
B. Specialty stores
Convenience stores
D. Chain stores
E. Supercenters

查看答案

Which of the following is true of vertical marketing systems? ________

A. Producers, wholesalers, and retailers act as a unified system.
B. Channel members have no control over each other.
Channel conflict is governed by informal mechanisms.
D. The system is dominated by the consumer.
E. Channel members work independently with no cooperation from other members.

查看答案

When P&G developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. What type of campaign was most likely used by P&G for the Mr. Clean Magic Eraser? ________

A. informative advertising
B. persuasive advertising
C. reminder advertising
D. developmental advertising
E. comparative advertising

查看答案

The production concept and the product concept are marketing management orientations that are more likely to lead to marketing myopia.( )

查看答案

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as _____.

A. retailers B. upstream partners C. distributors D. downstream partners E. distribution channels

____have filled the ultra-low-price, high-volume gap by buying at less-than-regular wholesale prices and charging consumers less than retail.

Which of the following is true of vertical marketing systems? ________

When P&G developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. What type of campaign was most likely used by P&G for the Mr. Clean Magic Eraser? ________

The production concept and the product concept are marketing management orientations that are more likely to lead to marketing myopia.( )

A. retailers
B. upstream partners
C. distributors
D. downstream partners
E. distribution channels