Which of the following is true of vertical marketing systems? ________
A. Producers, wholesalers, and retailers act as a unified system.
B. Channel members have no control over each other.
Channel conflict is governed by informal mechanisms.
D. The system is dominated by the consumer.
E. Channel members work independently with no cooperation from other members.
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When P&G developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. What type of campaign was most likely used by P&G for the Mr. Clean Magic Eraser? ________
A. informative advertising
B. persuasive advertising
C. reminder advertising
D. developmental advertising
E. comparative advertising
The production concept and the product concept are marketing management orientations that are more likely to lead to marketing myopia.( )
Company growth through diversification involves offering modified or new products to the company's current markets.( )
Marketing services agencies are the marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets. ( )