4.The business-level strategy is divided according to product direction and market direction. Among them, increasing the sales of existing products in the existing market belongs to which of the following strategies?
A. Market penetration strategy
B. Market development strategy
C. Product development strategy
Diversification Strategy
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3.Which of the followings is correct regarding the scope of application of the business-level strategy:
A. The strategic level of the enterprise includes: high difference positioning strategy, low cost positioning strategy and unique positioning strategy.
B. For the business units of diversified enterprises, the strategies they formulate may also be company-level strategies.
C. The subordinate divisions of diversified enterprises are the decision-making centers of industry combination strategy, while their headquarters are the operation centers of industry or business operation.
D. Without the approval of the headquarters, strategy manager of the division has no right to make decisions on entering other industries or markets.
2.Which of the followings is the purpose of an enterprise implementing a business-level strategy：
A. Pursuing the maximization of return on investment (ROI, ROE)
B. Pursuing the maximum profit of enterprises
C. Pursuing the maximization of enterprise market share
D. Realizing the balance between profit maximization and market share maximization
1.Which of the following statements about the management level strategy is correct:
A. The main purpose of implementing the business-level strategy is to maximize the return on investment (ROI, ROE).
B. The business-level strategy does not need to consider the characteristics of the industry or other competitors in the market.
C. The business-level strategy must regard the discovery, satisfaction and maintenance of customers' value demands as the core.
D. There is no essential difference between the business-level strategy and the marketing strategy.
1.Enterprise strategy manager chooses enterprises with high commonality of market and products as competitors, which is conducive to giving full play to the advantages of multi-point competition.
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