题目内容

1.Which of the following statements about the management level strategy is correct:

A. The main purpose of implementing the business-level strategy is to maximize the return on investment (ROI, ROE).
B. The business-level strategy does not need to consider the characteristics of the industry or other competitors in the market.
C. The business-level strategy must regard the discovery, satisfaction and maintenance of customers' value demands as the core.
D. There is no essential difference between the business-level strategy and the marketing strategy.

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