One global price, in one currency and can succeed if foreign marketing costs remain low or if their prices reflect average unit costs.
A. Standard worldwide pricing
B. Dual pricing
C. Polycentric Pricing
D. Geocentric Pricing
查看答案
Which of the following is the simplest and cheapest method to enter a foreign market? ____
A. exporting
B. importing
C. the Internet
D. licensing
Research can be divided into different types based on information needs. All of the areas below fit these different types EXCEPT: ____
A. general information about the country, area, and/or market.
B. information necessary to forecast future marketing requirements by anticipating social, economic, consumer, and industry need trends within specific markets or countries.
C. specific market information used to make product, promotion, distribution, and price decisions.
D. specific information necessary to attract investors from foreign countries or markets.
Which of the following would not be considered to be a step in the traditional marketing research process? ____
A. Define the research problem and establish research objectives.
B. Analyze, interpret, and summarize the results.
C. Determine the sources of information to fulfill the research objectives.
D. Pair the research results with all other recent research efforts to determine validity.
The most universal survey research problem in foreign countries is the: ____
A. timing problem.
B. language barrier.
C. social barrier.
D. literacy barrier.
微信支付 
支付宝支付