Research can be divided into different types based on information needs. All of the areas below fit these different types EXCEPT: ____
A. general information about the country, area, and/or market.
B. information necessary to forecast future marketing requirements by anticipating social, economic, consumer, and industry need trends within specific markets or countries.
C. specific market information used to make product, promotion, distribution, and price decisions.
D. specific information necessary to attract investors from foreign countries or markets.
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Which of the following would not be considered to be a step in the traditional marketing research process? ____
A. Define the research problem and establish research objectives.
B. Analyze, interpret, and summarize the results.
C. Determine the sources of information to fulfill the research objectives.
D. Pair the research results with all other recent research efforts to determine validity.
The most universal survey research problem in foreign countries is the: ____
A. timing problem.
B. language barrier.
C. social barrier.
D. literacy barrier.
____ imports develop when importers buy products from distributors in one country and sell them in another country to distributors who are not part of the manufacturer's regular distribution system.
A. Black-listed
B. Direct
Circular
D. Parallel
Another term for parallel importing is____:
A. the black market.
B. manufacturer black-listing.
C. government piracy.
D. gray-market goods.
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