题目内容

The most universal survey research problem in foreign countries is the: ____

A. timing problem.
B. language barrier.
C. social barrier.
D. literacy barrier.

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____ imports develop when importers buy products from distributors in one country and sell them in another country to distributors who are not part of the manufacturer's regular distribution system.

A. Black-listed
B. Direct
Circular
D. Parallel

Another term for parallel importing is____:

A. the black market.
B. manufacturer black-listing.
C. government piracy.
D. gray-market goods.

In ____ pricing, the firm is concerned only with the marginal or incremental cost of producing goods to be sold in overseas markets.

A. full-cost
B. fixed-cost
C. variable-cost
D. demand-based

If a company has as its objective to reach a market segment that is relatively price insensitive and thus willing to pay a premium price for the value received, it will most likely use a pricing strategy called ____:

A. penetration pricing.
B. everyday low pricing.
C. value-based pricing.
D. skimming pricing.