The mass market produces and consumes music, movies, sports, and other forms of entertainment known as ________.A) user-generated contentB) cultureC) urban dictionaryD) popular culture
A) user-generated contentB) cultureC) urban dictionaryD) popular culture
B) cultureC) urban dictionaryD) popular culture
C) urban dictionaryD) popular culture
D) popular culture
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Which theory suggests that consumer expectations of achieving desirable outcomes motivate behavior? ________
A. drive theory
B. role theory
C. expectancy theory
D. equity theory
________ focuses on biological needs that produce unpleasant states of arousal.
A. Drive theory
B. Gratification theory
Consumerism
D. Role theory
________Which of the following is an example of C2C e-commerce?
A. RFID tags
B. virtual brand communities
C. database marketing
D. green marketing
________Which of the following is the best tool for consumer activists to use in efforts to make the public aware of unethical or questionable marketing behavior?
A. Web 2.0
B2C e-commerce
C. economics of information
D. compulsive consumption