题目内容

下列关于中国四大名楼的叙述中,正确的有________。

A. 真武阁被称为“天南杰构”
B. 王勃的《藤王阁序》、王绪的《藤王阁记》、王仲舒的《藤王阁赋》被称为“三王文词”
C. 岳阳楼的“天下四绝”是指腾修楼、范作记、苏手书、邵篆刻
D. “落霞与孤骛齐飞,秋水共长天一色”描写的是岳阳楼

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A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ______to the band's fans.

A. membership group
B. reference group
C. status symbol
D. subculture
E. lifestyle

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Wang Ming thought he had received the best deal on his new car. Shortly after the buying the car, Pat started to notice certain disadvantages of his new car as he learned more about other cars available in the market. Pat is experiencing______.

A. dissonance-reducing buying behavior
B. need recognition
C. postpurchase dissonance
D. marketing myopia
E. complex buying behavior

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Cost-plus pricing____.

A. is a complex pricing method
B. involves pricing that accurately reflects production costs
C. involves adding a standard markup for profit
D. aims at breaking even on the costs of making and marketing a product
E. is a value-based pricing method

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SH Express offers its customers fast and reliable package delivery. When SH Express customers weigh these benefits against the monetary cost of using SH Express along with other costs of using the service, they are acting upon ______.

A. brand loyalty
B. customer equity
C. customer-perceived value
D. customer lifetime value
E. a societal marketing campaigns

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