题目内容

Two of the characteristics that are especially important in influencing an innovation's rate of adoption are relative advantage and compatibility.

查看答案

搜索结果不匹配？点我反馈

更多问题

Ed purchased electronic devices such as a smartphone, and tablet after many people he knew already owned the devices. Ed belongs to the adopter group called lagging adopters.

Early adopters are opinion leaders in their communities. They adopt new ideas early but carefully.

The adoption process for new products refers to the mental process through which an individual passes from first learning about an innovation to final adoption.

Abel is considering whether or not to get an e-reader. He has read online reviews of three different kinds of readers and has talked with two friends who own e-readers. Abel is at the awareness stage of the new product adoption process.