14.If the enterprise can find the customers' unique demands or disgruntled demands, then according to the basic target market selection theory, the top strategy manager of the enterprise only needs to answer
A. Whether the number of customers with certain uniqueness needs is large enough
B. Whether customers with unique needs or demands are stable
C. Whether the potential target market can be contacted and grasped
D. Whether the competitive advantage obtained by the enterprise is sustainable
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13.The so-called modern competitive thinking, especially in the focus on the narrow market strategy, its main idea is
A. Re-emphasizing that the market, especially customer demand, should be taken as the key to the competitive strategy.
B. Integrating two groups of competitive advantages of low cost and high difference based on satisfaction of customer demands.
C. Discovering, satisfying and maintaining unique target markets.
D. The key to making a correct strategy lies in the rationality or scientific nature of the thinking process and mode.
12.According to Hull model, the location of an enterprise can be divided into ( ) through two factors: cost and difference.
A. Difference advantage zone
B. Cost advantage zone
Competition zone
Danger zone
11.Generally speaking, the risks of enterprises adopting high difference positioning strategy mainly come from
A. Price of products or services is too high.
B. Technological progress may lead to outdated facilities and equipment for low-cost positioning enterprises.
C. Ignoring customer needs
D. The "difference" created by the enterprise is not important or is no longer important.
10.Which of the following areas do enterprises need to focus on establishing one or more differential advantages？
A. Total quality management
B. Research and development of products or services
C. A management system that gives full play to the role of talents.
D. Creating new marketing concepts
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