7.6 What are the ways to enhance customers' lifetime value?()
A. strengthening the emphasis on customers' lifetime value
B. improving the quality of customer service, and using personalized service to shape and improve customer relations
C. rewarding loyal behavior and loyal customers
D. building a driven team of customers' lifetime value
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7.5 What aspects should be considered when we are formulating a pricing strategy?() Options:
A. combined costs
B. competitive position of the market
C. market demand
D. business model of the company
7.4 What are the characteristics of a successful business model?()
A. simple products
B. simple business premises
C. repeatable consumption
D. multiple value-added dimensions
7.2 In the initial stage of product life cycle,we call the pricing strategy that sets high product prices in order to maximize profits as___?()
A. satisfactory pricing strategy
B. penetration pricing strategy
C. skimming pricing strategy
D. psychological pricing strategy
7.1 The essence of business models is the sustainable profitability of ______, ______, and ______.()
A. value innovation, value production, value possession
B. value discovery, value production, value possession
C. value discovery, value transmission, value possession
D. value transmission, value innovation, value possession
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