9.Which of the following statements is incorrect regarding the process of establishing cost advantage for an enterprise
A. Enterprises should start from the value demands of target customers.
B. Find out the performance or quality that the target customers do not attach importance to, and then reduce the cost of products and services by reducing the performance or quality of this part of products.
C. Enterprises should analyze the cost structure of existing products or services, find out the main cost structure, and strengthen management and innovation to reduce costs.
D. Enterprises can only consider their own cost reduction factors.
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8.Which of the followings is the basic feature of the low-cost positioning strategy
A. Develop products or services with particularly high performance and quality for both broad and narrow markets.
B. Enterprises will generally pursue performance or quality exceeding customers' expectations.
C. The price of products (services) is relatively unimportant.
D. The price of products or services is relatively low.
7.The content of the basic competitive strategy or positioning strategy proposed by Michael Porter can be dynamically understood as:
A. Choice of Target Market
B. Choice of Customer Demands
C. The process of establishing and exerting a competitive advantage in order to obtain and maintain a certain "position"
D. Combination of value creation activities or choice of business model
6.When an enterprise is in a wide market and its competitive advantage is differentiated, then it can be seen that the basic competitive strategy of the enterprise is
A. Differential focus strategy
B. High difference positioning strategy
C. Low cost positioning strategy
D. Cost focus strategy
5.Which of the following options is not a hypothetical premise of the basic competitive strategy
A. The target market of enterprises can be divided into two types: wide market and narrow market.
B. Consumer demand or purchase preference can be summarized into two types: material demand and spiritual demand
Consumers are rational enough to choose between cost and difference
D. If the business environment in which the enterprise is located deteriorates, the enterprises occupying low-cost or high-difference positions will be least affected.
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