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TEXT B The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may .want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors. Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing. The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers. Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies. Apple hopes to increase Mackintosh sales chiefly by
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An eight-year-old child heard her parents talking about her little brother. All she knew was that he was very sick and they had no money left. When she heard her daddy say to her (1) mother," (2) a miracle can save him now", the little girl went to her bedroom and took out her piggy bank. She (3) all the change out on the floor and counted it carefully. Then she (4) her way six blocks to the drugstore."And what do you want" asked the shopkeeper. "It’s (5) my little brother," the girl answered back. "He’s really, really sick and I want to buy a (6) . His name is Andrew and he has something (7) growing inside his head and my daddy says only a miracle can save him. " "We don’t (8) miracles here, child. I’m sorry." the chemist said, smiling (9) at the little girl.In the shop was a (10) customer. He stooped down and asked the little girl, "What kind of miracle does your brother (11) " "I don’t know," she replied. "He’s really sick and mommy says he needs (12) . But my daddy can’t pay for it, so I have brought my (13) .""How much do you have" asked the man. "One dollar and eleven cents, (14) I can try and get some more," she answered quietly. "Well, what a coincidence," smiled the man. "A dollar and eleven cents—the (15) price of a miracle for little brothers. (16) me to where you live. I want to see your brother and (17) your parents. "That well-dressed man was Dr Carlton Armstrong, a doctor. The operation was completed without any (18) and it wasn’t long before Andrew was (19) again. The little girl was happy. She knew exactly how much the miracle cost—one dollar and eleven cents—also the (20) of a little child. 14（）
Inside the computer, the operation system (of another software module called a data communication (71) )must decide which program will get control next. Each program remember, is associated (72) . a particular front -end port. If a program’s data have not yet reached its front - end buffer, there is no point giving that program control. Thus the data communication monitor sends its own (73) signal to the front -end devices next port is polled. Note that the (74) computer speed. The computer never has to wait for a terminal or a communication line. Instead, it is the expressive front - end processor that waits for the slower system (75) to respond. （73）处填（）。
The days of elderly women doing nothing but cooking huge meals on holidays are gone. Enter the Red Hat Society--a group holding the belief that old ladies should have fun."My grandmothers didn’ t do anything but keep house and serve everybody. They were programmed to do that," said Emily Cornette, head of a chapter of the 7-year-old Red Hat Society.While men have long spent their time fishing and playing golf, women have sometimes seemed to become unnoticed as they age. But the generation now turning 50 is the baby boomers(生育高峰期出生的人), and the same people who refused their parents’ way of being young are now trying a new way of growing old.If you take into consideration feminism(女权主义), a bit of spare money, and better health for most elderly, the Red Hat Society looks almost inevitable(必然的). In this society, women over 50 wear red hats and purple(紫色的) clothes, while the women under 50 wear pink hats and light purple clothing."The organization took the idea from a poem by Jenny Joseph that begins: When I am an old woman, I shall wear purple. With a red hat which doesn’ t go," said Ellen Cooper, who founded the Red Hat Society in 1998. When the ladies started to wear the red hats, they attracted lots of attention."The point of this is that we need a rest from always doing something for someone else," Cooper said, "Women feel so ashamed and sorry when they do something for themselves. " This is why chapters are discouraged from raising money or doing anything useful. "We’ re a ladies’ play group. It couldn’ t be more simple," added Cooper’ s assistant Joe Heywood. Who set up the Red Hat Society（）
原型化方法是一类动态定义需求的方法， (44) 不是原型化方法所具有的特征。与结构化方法相比，原型化方法更需要 (45) 。衡量原型开发人员能力的重要标准是 (46) 。 （44）处填（）。
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