TEXT B The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may .want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors. Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing. The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers. Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies. Apple sells its new computer models at a high price because
A. they have new features and functions.
B. they are more sophisticated than other models.
C. they have new accessories attached.
D. it wants to accumulate funds for future research.
An eight-year-old child heard her parents talking about her little brother. All she knew was that he was very sick and they had no money left. When she heard her daddy say to her (1) mother," (2) a miracle can save him now", the little girl went to her bedroom and took out her piggy bank. She (3) all the change out on the floor and counted it carefully. Then she (4) her way six blocks to the drugstore."And what do you want" asked the shopkeeper. "It’s (5) my little brother," the girl answered back. "He’s really, really sick and I want to buy a (6) . His name is Andrew and he has something (7) growing inside his head and my daddy says only a miracle can save him. " "We don’t (8) miracles here, child. I’m sorry." the chemist said, smiling (9) at the little girl.In the shop was a (10) customer. He stooped down and asked the little girl, "What kind of miracle does your brother (11) " "I don’t know," she replied. "He’s really sick and mommy says he needs (12) . But my daddy can’t pay for it, so I have brought my (13) .""How much do you have" asked the man. "One dollar and eleven cents, (14) I can try and get some more," she answered quietly. "Well, what a coincidence," smiled the man. "A dollar and eleven cents—the (15) price of a miracle for little brothers. (16) me to where you live. I want to see your brother and (17) your parents. "That well-dressed man was Dr Carlton Armstrong, a doctor. The operation was completed without any (18) and it wasn’t long before Andrew was (19) again. The little girl was happy. She knew exactly how much the miracle cost—one dollar and eleven cents—also the (20) of a little child. 6()
A. hope
B. doctor
C. favor
D. miracle
I remember my math teacher Mr. Young very well. He stood out because the kids made fun of him. He was missing one of his fingers, and always pointed at students with his middle finger.I was not very good at English and math. No matter how hard I tried, I just could not figure out why I did not understand what all the other kids found so easy to learn.One day, I was told that if I got one more E on my report card, I would be taken to the" big prison for kids".I tried really hard for weeks. I just couldn’t understand how to make different parts of members into whole things.The day before report cards were to come out, I knew that Mr. Young would give me an E ,just like he always did.I went to Mr. Young and told him that the orphanage was going to send me to the big prison if I got another E on my report card. He told me there was nothing he could do;it would be unfair to the other kids if he gave me a better grade than I had actually earned.I smiled at him and said, "Mr. Young, do you know how the kids make fun of you because you’re missing your finger" He looked at me, moved his mouth to one side and said nothing."They shouldn’t do that to you because you can’t help having a finger, Mr. Young. Just like I can’t help not being able to learn numbers and stuff like that. "I said.The next day, when I got my report card, I tucked it into one of my books. While on the school bus, I opened it : Geography, B+ ; Mechanical Drawing, C- ; English, D- ; History, C- ; Gym, B+ ; Art, C ; Math, D-.That math grade was the most favorite one I ever received. Because I knew that someone in the world finally understood what it was like for me to be missing a finger inside my head. Where may the boy live according to the passage()
A. In an orphanage.
B. In a big prison.
C. In the school dormitory.
D. In his home.
各种需求方法都有它们共同适用的()。
A. 说明方法
B. 描述方式
C. 准则
D. 基本原则