________ occurs when people believe that their interests are incompatible with the other party's interests when, in fact, they are not.
A. False optimism
B. Illusory conflict
C. Premature concession
D. The illusion of transparency
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Which of the following comes closest to implying a win-win situation?
A. reaching a middle ground between negotiators' positions
B. dividing the bargaining zone among the negotiators
C. satisfaction on the part of both negotiating parties
D. leveraging all creative opportunities and resources
Advertising is a part of marketing
‘Fresh Tea’ is being produced for the mass market.
Advertising’s public nature suggests that the advertised product is standard and ______ .