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A key thing for lecturers to consider when they mark an essay is whether it is ______.
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It can be tempting to make a hasty decision when a killer opportunity comes along or the thought of spending another day on the job seems painful. (67) , Career coach Piotrowski recommends taking baby (68) to execute a new career strategy. "Plan a timeline of one to two years to (69) your career change. Gather information for four to six months, and then get moving on activities that will (70) into your new specialty over the next few months. Remember, you can make the (71) over time. You don’t need to do it all at (72) ." "Spend time looking (73) industry categories and a variety of jobs to get ideas about new career areas that may (74) to you. This can open your eyes to a multitude of (75) you hadn’t considered before." Informational interviews--the best-kept career-change secret, according to Piotrowski--will also help career changers come to a(n) (76) . The key is to seek people already lost in a (77) career and pick their brain with questions such as, " (78) training do I need to do well in this job, what kind of money will I (79) , and what’s a day on the job really like" Finally, people should try a few career experiments to (80) their abilities and build experience to help them move into a new career more (81) ."A career experiment can be one of thousands of activities that (82) you to learn more about a new type of work (83) you commit to choosing it." Career experiments (84) shadowing a specialist, volunteering, (85) field trips, and designing projects to (86) your knowledge and skills.
Market ResearchMarket research has become increasingly important in recent years. In some organisations, in fact, managers will not initiate any activity without market research to back them up.The first thing about market research is that it is not an (21) to management decision-making. No form of market research, no matter how deep, complicated and detailed, can ever be seen as a substitute for creative decision-making by professional managers (22) its very best, all it can do is (23) some doubt and clarify the nature of the problem. It may even be seen as a tool which can help improve the (24) of decisions but it is not in itself a decision-making mechanism.Market research, in (25) with a number of other approaches in marketing, suffers from the frequent complaint that it is not really accurate. Market research results can never be completely accurate because they (26) with a dynamic, ever-changing marketplace. It is essential that this is understood by everyone with an interest in the results. There is, therefore, an ongoing need for creativity and imagination, when (27) market research results and when making any (28) to apply them in the marketplace.Finally, it should always be remembered that market research is not an end in itself but simply a (29) by which some degree of risk can be removed from marketplace activity. If no activity (30) from the research, then the entire research has been completely pointless. 25（）
Thanks to the Internet, an alternative to the traditional unhappy model of whichsupplier-customer interaction is finally becoming possible. In all sorts of markets,41．customers will soon be able to describe exactly what they want, and suppliers will be42．able to deliver what the desired product or service without compromise or delay.43．The innovation that will catalyze into this shift is what I call the choiceboard.44．Choiceboards are interactive, on-line systems that allow individual customers to design for45．their own products by choosing from a menu of attributes, or components, prices, and46．delivery options. The customers’ selections send signals to the supplier’s manufacturing47．system that set it in motion the wheels of procurement, assembly and delivery.48．The role of the customer in this system shifts from a passive recipient to active designer.49．That shift is just the most recent stage in the long-term evolution of the customer’s role of50．in the economy. For most of the twentieth century, the customers were "product takers" and51．"price takers", accepting suppliers’ goods at suppliers prices. Over the past two decades,52．as customers became more sophisticated and being gained greater power over the buying process, they stopped being price takers. 52（）
It can be tempting to make a hasty decision when a killer opportunity comes along or the thought of spending another day on the job seems painful. (67) , Career coach Piotrowski recommends taking baby (68) to execute a new career strategy. "Plan a timeline of one to two years to (69) your career change. Gather information for four to six months, and then get moving on activities that will (70) into your new specialty over the next few months. Remember, you can make the (71) over time. You don’t need to do it all at (72) ." "Spend time looking (73) industry categories and a variety of jobs to get ideas about new career areas that may (74) to you. This can open your eyes to a multitude of (75) you hadn’t considered before." Informational interviews--the best-kept career-change secret, according to Piotrowski--will also help career changers come to a(n) (76) . The key is to seek people already lost in a (77) career and pick their brain with questions such as, " (78) training do I need to do well in this job, what kind of money will I (79) , and what’s a day on the job really like" Finally, people should try a few career experiments to (80) their abilities and build experience to help them move into a new career more (81) ."A career experiment can be one of thousands of activities that (82) you to learn more about a new type of work (83) you commit to choosing it." Career experiments (84) shadowing a specialist, volunteering, (85) field trips, and designing projects to (86) your knowledge and skills.
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