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It can be tempting to make a hasty decision when a killer opportunity comes along or the thought of spending another day on the job seems painful. (67) , Career coach Piotrowski recommends taking baby (68) to execute a new career strategy. "Plan a timeline of one to two years to (69) your career change. Gather information for four to six months, and then get moving on activities that will (70) into your new specialty over the next few months. Remember, you can make the (71) over time. You don’t need to do it all at (72) ." "Spend time looking (73) industry categories and a variety of jobs to get ideas about new career areas that may (74) to you. This can open your eyes to a multitude of (75) you hadn’t considered before." Informational interviews--the best-kept career-change secret, according to Piotrowski--will also help career changers come to a(n) (76) . The key is to seek people already lost in a (77) career and pick their brain with questions such as, " (78) training do I need to do well in this job, what kind of money will I (79) , and what’s a day on the job really like" Finally, people should try a few career experiments to (80) their abilities and build experience to help them move into a new career more (81) ."A career experiment can be one of thousands of activities that (82) you to learn more about a new type of work (83) you commit to choosing it." Career experiments (84) shadowing a specialist, volunteering, (85) field trips, and designing projects to (86) your knowledge and skills.
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Task One—The industries they reported·For questions 13-17, match the extracts with the industries, listed A-H.·For each extract, choose the industry reported.·Write one letter (A-H) next to the number of the extract.A. oil industryB. high-tech industryC. fireworks industryD. retailing industryE. movie industryF. automobile industryG. gas industryH. manufacturing industry 67（）
COCA-COLA AND ITS ADVERTISINGJohn S. Pemberton invented Coca-Cola in 1886. His partner suggested running an advertisement which the drink in the Atlanta Journal that very year. In 1888, Asa candler bought the Coca-Cola business and decided to make the product well-known (31) signs, calendars and clocks. The company began to build its global network. When Robert Woodruff was made president of the company in 1923, he succeeded (32) transforming Coca-Cola (33) a truly international brand by setting (34) a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928. During World War II, he promised to bring Coca-Cola (35) every soldier in every part of the world.Coca-Cola’s advertising has always attempted (36) reflect changing contemporary lifestyles. Creating an international advertising campaign requires the talents (37) professionals in many fields, and extensive testing and research are always done (38) deciding which advertisements will finally be used. Celebrity endorsements have featured heavily. Cary Grant, Ray Charles and Whitney Houston are just three of the big name stars who have agreed to appear (39) Coca-Cola commercials.After launching Diet Coke in 1982, the company saw its sales grow quickly. The drink is now the third most popular (40) the world. 38（）
Thanks to the Internet, an alternative to the traditional unhappy model of whichsupplier-customer interaction is finally becoming possible. In all sorts of markets,41．customers will soon be able to describe exactly what they want, and suppliers will be42．able to deliver what the desired product or service without compromise or delay.43．The innovation that will catalyze into this shift is what I call the choiceboard.44．Choiceboards are interactive, on-line systems that allow individual customers to design for45．their own products by choosing from a menu of attributes, or components, prices, and46．delivery options. The customers’ selections send signals to the supplier’s manufacturing47．system that set it in motion the wheels of procurement, assembly and delivery.48．The role of the customer in this system shifts from a passive recipient to active designer.49．That shift is just the most recent stage in the long-term evolution of the customer’s role of50．in the economy. For most of the twentieth century, the customers were "product takers" and51．"price takers", accepting suppliers’ goods at suppliers prices. Over the past two decades,52．as customers became more sophisticated and being gained greater power over the buying process, they stopped being price takers. 42（）
COCA-COLA AND ITS ADVERTISINGJohn S. Pemberton invented Coca-Cola in 1886. His partner suggested running an advertisement which the drink in the Atlanta Journal that very year. In 1888, Asa candler bought the Coca-Cola business and decided to make the product well-known (31) signs, calendars and clocks. The company began to build its global network. When Robert Woodruff was made president of the company in 1923, he succeeded (32) transforming Coca-Cola (33) a truly international brand by setting (34) a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928. During World War II, he promised to bring Coca-Cola (35) every soldier in every part of the world.Coca-Cola’s advertising has always attempted (36) reflect changing contemporary lifestyles. Creating an international advertising campaign requires the talents (37) professionals in many fields, and extensive testing and research are always done (38) deciding which advertisements will finally be used. Celebrity endorsements have featured heavily. Cary Grant, Ray Charles and Whitney Houston are just three of the big name stars who have agreed to appear (39) Coca-Cola commercials.After launching Diet Coke in 1982, the company saw its sales grow quickly. The drink is now the third most popular (40) the world. 32（）
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