If a company has as its objective to stimulate market growth and capture market share by deliberately offering products at low prices, it will most likely use a pricing strategy called ____:
A. penetration pricing.
B. escalator pricing.
C. prestige pricing.
D. skimming pricing.
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The added costs incurred as a result of exporting products from one country to another are called ____:
A. price deflation.
B. pricing mechanisms.
C. price escalation.
D. price gouging.
The distribution process includes all of the following EXCEPT ____:
A. physical handling of goods.
B. promotion of goods and services.
C. passage of ownership (title).
D. buying and selling negotiations.
In a() ____ distribution structure, an importer controls a fixed supply of goods and the marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers.
A. export-oriented
B. import-oriented
C. manufacturer-oriented
D. service-oriented
Which of the following is an area of emphasis that characterizes Japanese distribution channels? ____
A. loyalty
B. direct sales
C. fast delivery
D. variety