18.If the target market chosen by the enterprise is unique, then its product appeal will indicate that these customers are
A. Target customers of extreme low-cost positioning strategy
B. Target customers of extreme high-difference positioning strategy
C. Between the above two target customer groups
D. None of the above options are correct
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17.If enterprise strategic decision makers do not want to get rid of homogeneous competition, then they only need to regard customers as the same, at this time the focus of strategy formulation is
A. Validity
B. Efficiency
C. Scientific nature
D. Stability
16.Porter believes that modern competitive thinking should put the stress of the competition strategy on
A. Re-emphasizing the production efficiency of enterprises
B. Discovering and meeting unique customer demands
C. Meeting the differentiated needs of target customers at a high level
Discovering, satisfying and maintaining unique target markets
15.According to the scenario provided by Hull model, the most effective way to divide the market is
A. Consumer's income level
B. Indicators related to social and cultural value orientation
C. The wideness and narrowness of the market
Differences in customer demands
14.According to Hull model, when an enterprise has the advantages of low cost and high difference, it is in
A. Differentiated advantage zone
B. Garden of Eden
C. Low cost positioning zone
Danger zone
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