16.Porter believes that modern competitive thinking should put the stress of the competition strategy on
A. Re-emphasizing the production efficiency of enterprises
B. Discovering and meeting unique customer demands
C. Meeting the differentiated needs of target customers at a high level
Discovering, satisfying and maintaining unique target markets
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15.According to the scenario provided by Hull model, the most effective way to divide the market is
A. Consumer's income level
B. Indicators related to social and cultural value orientation
C. The wideness and narrowness of the market
Differences in customer demands
14.According to Hull model, when an enterprise has the advantages of low cost and high difference, it is in
A. Differentiated advantage zone
B. Garden of Eden
C. Low cost positioning zone
Danger zone
13.Which of the following statements about the risks of a high difference positioning strategy is true?
A. Competitors may offer customers the same products or services at lower prices.
B. Customers think that the pricing of products/services of enterprises adopting high difference positioning strategy is relatively suitable.
Competitors adopting new technologies or in other regions will gain greater cost advantages.
D. Customers think that the "differences" created by enterprises are very important.
12.In order to meet the demands of target customers, enterprises implementing high-difference positioning strategy need not only profound resource and capability advantages in all functional areas of marketing, but also special advantages in
A. Market and consumer research
B. Creating new marketing concepts
C. Total quality management
D. Research and development of products or services
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