Questions 11-15 I am one of the many city people who are always saying that given the choice we would prefer to live in the country away from the dirt and noise of a large city. I have managed to convince myself that if it weren’t for my job I would immediately head out for the open spaces and go back to nature in some sleepy village buried in the country. But how realistic is the dream Cities can be frightening places. The majority of the population lives in massive tower blocks, noisy, dirty and impersonal. The sense of belonging to a community tends to disappear when you live fifteen floors up. All you can see from your window is sky, or other blocks of flats. Children become aggressive and nervous--cooped up at home all day, with nowhere to play; their mothers feel isolated from the rest of the world. Strangely enough, whereas in the past the inhabitants of one street all knew each other, nowadays people on the same floor in tower blocks don’t even say hello to each other. Country life, on the other hand, differs from this kind of isolated existence in that a sense of community generally binds the inhabitants of small villages together. People have the advantage of knowing that there is always someone to turn to when they need help. But country life has disadvantages too. While it is true that you may be among friends in a village, it is also true that you are cut off from the exciting and important events that take place in cities. There’s little possibility of going to a new show or the latest movie. Shopping becomes a major problem, and for anything slightly out of the ordinary you have to go on an expedition to the nearest large town. The city- dweller who leaves for the country is often oppressed by a sense of unbearable stillness and quiet. What, then, is the answer The country has the advantage of peace and quiet, but suffers from the disadvantage of being cut off. the city breeds a feeling of isolation, and constant noise batters the senses. But one of its main advantages is that you are at the centre of things, and that life doesn’t come to an end at half-past nine at night. Some people have found (or rather bought) a compromise between the two.. they have expressed their preference for the "quiet life" by leaving the suburbs and moving to villages within commuting distance of large cities. They generally have about as much sensitivity as the plastic flowers they leave behind--they are polluted with strange ideas about change and improvement which they force on to the unwilling original inhabitants of the villages. What then of my dreams of leaning on a cottage gate and murmuring "morning" to the locals as they pass by. I’m keen on the idea, but you see there’s my cat, Toby. I’m not at all sure that he would take to all that fresh air and exercise in the long grass. I mean, can you see him mixing with all those hearty males down the farm No, he would rather have the electric imitation-coal fire any evening. In the author’s opinion, the following may cause city people to be unhappy EXCEPT ______.
A. a strong sense of fear
B. lack of communication
C. housing conditions
D. a sense of isolation
Questions 21-25 Apple is hardly alone in the high-tech industry when it comes to duff gadgets and unhelpful call centers, but in other respects it is highly unusual. In particular, it inspires an almost religious fervor among its customers. That is no doubt helped by the fact that its corporate biography is so closely bound up with the mercurial Mr. Jobs, a rare showman in his industry. Yet for all its flaws and quirks, Apple has at least four important wider lessons to teach other companies. The first is that innovation can come from without as well as within. Apple is widely assumed to be an innovator in the tradition of Thomas Edison or Bell Laboratories, locking its engineers away to cook up new ideas and basing products on their moments of inspiration. In fact, its real skill lies in stitching together its own ideas with technologies from outside and then wrapping the results in elegant software and stylish design. The idea for the iPod, for example, was originally dreamt up by a consultant whom Apple hired to run the project. It was assembled by combining off-the-shelf parts with in-house ingredients such as its distinctive, easily used system of controls. And it was designed to work closely with Apple’s iTunes jukebox software, which was also bought in and then overhauled and improved. Apple is, in short, an orchestrator and integrator of technologies, unafraid to bring in ideas from outside but always adding its own twists. This approach, known as "network innovation", is not limited to electronics. It has also been embraced by companies such as Procter & Gamble, BT and several drugs giants, all of which have realized the power of admitting that not all good ideas start at home. Making network innovation work involves cultivating contacts with start-ups and academic researchers, constantly scouting for new ideas and ensuring that engineers do not fall prey to "not invented here" syndrome, which always values in-house ideas over those from outside. Second, Apple illustrates the importance of designing new products around the needs of the user, not the demands of the technology. Too many technology firms think that clever innards are enough to sell their products, resulting in gizmos designed by engineers for engineers. Apple has consistently combined clever technology with simplicity and ease of use. The iPod was not the first digital-music player, but it was the first to make transferring and organizing music, and buying it online, easy enough for almost anyone to have a go. Similarly, the iPhone is not the first mobile phone to incorporate a music-player, web browser or e-mail software. But most existing "smartphones" require you to be pretty smart to use them. Apple is not alone in its pursuit of simplicity. Philips, a Dutch electronics giant, is trying a similar approach. Niklas Zennstrom and Janus Friis, perhaps the most Jobsian of Europe’s geeks, took an existing but fiddly technology, internet telephony, to a mass audience by making it simple, with Skype; they hope to do the same for internet television. But too few technology firms see "ease of use" as an end in itself. What does the word "gizmo" mean
A. Little trick.
B. Game.
C. Little invention.
D. Problem.