题目内容

Insurance is a key element in lifelong financial planning that

A. provides protection against financial losses.
B. protects a person from unethical salespeople.
C. guarantees a solid financial future.
D. is available only to property owners.

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In addition to purchasing, Sherita's job responsibilities include developing partnerships and alliances with suppliers, watching for business threats and opportunities, and looking for ways to improve processes. Sherita is involved in

A. marketing planning.
B. negotiation.
C. strategic planning.
D. productivity.

The business advertisement that "Prove to us that you can buy it cheaper somewhere else, and we'll meet the lower price" is an example of the following competitive techniques of

A. price fixing
B. discounts
C. price matching
D. rebates

Lucy is responsible for handling special events and responding to requests for information about the company. Lucy works in .

A. merchandising.
B. marketing research.
C. marketing communications.
D. professional selling.

How does appropriate information management affect a business's relationship with its customers?

A. Businesses earn higher profits.
Businesses serve customers more effectively.
C. Businesses lose focus on customers.
D. Businesses make better financial decisions.

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