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Lucy is responsible for handling special events and responding to requests for information about the company. Lucy works in .

A. merchandising.
B. marketing research.
C. marketing communications.
D. professional selling.

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How does appropriate information management affect a business's relationship with its customers?

A. Businesses earn higher profits.
Businesses serve customers more effectively.
C. Businesses lose focus on customers.
D. Businesses make better financial decisions.

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Which of the following is an advantage to businesses of using web-based services for storing business records online:

A. Web-based service companies rarely experience technical problems.
B. The online service provider updates the records daily.
C. Outdated records are automatically discarded without permission.
D. The information is available at all times from any computer.

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An American manufacturer launches a product line that offends many customers in Middle Eastern countries where the product line is considered inappropriate. This is an example of .

A. product adaptation.
B. nationalization.
C. cultural imperialism.
D. globalization.

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Wal-Mart’s buying office just purchased leather belts for $30.00 each. They want a 20% markup at retail on the belts. What retail price should they charge?

A. $35.00
B. $36.50
C. $37.50
D. $39.00

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Lucy is responsible for handling special events and responding to requests for information about the company. Lucy works in .

A. merchandising. B. marketing research. C. marketing communications. D. professional selling.

How does appropriate information management affect a business's relationship with its customers?

Which of the following is an advantage to businesses of using web-based services for storing business records online:

An American manufacturer launches a product line that offends many customers in Middle Eastern countries where the product line is considered inappropriate. This is an example of .

Wal-Mart’s buying office just purchased leather belts for $30.00 each. They want a 20% markup at retail on the belts. What retail price should they charge?

A. merchandising.
B. marketing research.
C. marketing communications.
D. professional selling.