If a company has as its objective to reach a market segment that is relatively price insensitive and thus willing to pay a premium price for the value received, it will most likely use a pricing strategy called ____:
A. penetration pricing.
B. everyday low pricing.
C. value-based pricing.
D. skimming pricing.
查看答案
If a company has as its objective to stimulate market growth and capture market share by deliberately offering products at low prices, it will most likely use a pricing strategy called ____:
A. penetration pricing.
B. escalator pricing.
C. prestige pricing.
D. skimming pricing.
The added costs incurred as a result of exporting products from one country to another are called ____:
A. price deflation.
B. pricing mechanisms.
C. price escalation.
D. price gouging.
The distribution process includes all of the following EXCEPT ____:
A. physical handling of goods.
B. promotion of goods and services.
C. passage of ownership (title).
D. buying and selling negotiations.
In a() ____ distribution structure, an importer controls a fixed supply of goods and the marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers.
A. export-oriented
B. import-oriented
C. manufacturer-oriented
D. service-oriented