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Collaboration is a fundamental part of Supply Chain Management.

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A marketing communications director has overall responsibility for the company's communications efforts.

Integrated marketing communications calls for recognizing all touchpoints where the customer may encounter the company and its brands.

Mass marketers can expect consumers to distinguish between commercial message sources to maintain a clear image of a company and its brands.

New communications technologies such as cell phones and the Internet give companies new media for interacting with targeted consumers, but these new technologies also give consumers more control over the advertising messages they receive.