Marketing services agencies are the marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets. ( )
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The first question in a questionnaire should be intentionally difficult and complicated in order to weed out uninterested respondents. ( )
According to Maslow's hierarchy of needs theory, when the most important need is satisfied, it will cease to be a motivator, and the person will then try to satisfy the next most important need. ( )
Using a segmented marketing strategy, a firm might decide to ignore market segment differences and target the whole market with one offer.( )
A company's product mix has four important dimensions: width, length, depth, and consistency. ( )