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Using a segmented marketing strategy, a firm might decide to ignore market segment differences and target the whole market with one offer.( )

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A company's product mix has four important dimensions: width, length, depth, and consistency. ( )

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Product costs set the ceiling for prices..( )

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In a complex sales force structure, salespeople can be specialized by customer and territory; product and territory; product and customer; or territory, product, and customer. ( )

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According to the five-step model of the marketing process, which of the following is the final step in creating value for customers? ______.

A. designing a customer-driven marketing strategy
B. understanding the marketplace and customer needs
C. constructing an integrated marketing program that delivers superior value
D. building profitable relationships and creating customer delight
E. capturing value from customers to create profit and customer equity

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