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简述企业核心竞争力的含义以及能够建立企业核心竞争力的资源类型。
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Questions 141-143 refer to the following letter. I appreciate you very much for dropping by our booth at the Exhibition last month. As you might have (141) noticed, our company specializes in providing various amenities to major international hotels around the world. Through years of operations in the industry, we have established a large customer base in Europe. We have also been increasing our market share in the Asian market in recent years. Our main strength lies in supplying the highest quality products at the most competitive prices. In order for us to better (142) you, we would like to know more detailed information about the needs of your esteemed hotel. In most cases, we will be able to supply any of the same or similar products to you at much more competitive prices. (143) , based on your particular needs, we can propose a new design for your hotel. Please feel free to give us a call or fax us anytime for further details. We look forward to hearing from you soon.
Questions 155-157 refer to the following article. A New Face for An Old Restaurant Reviewed by Sarah Johnston and Wilfred Yang The Cascade Restaurant reopened recently with a new look and ambiance. The old Cascade has given way to a relaxed atmosphere more in tune with the new millennium. The "new" restaurant is full of beautiful, vibrant colors and fabrics, infusing the place with a warm and cozy glow. The dark wood panels and the black-and-white uniforms of an old Cascade are a thing of the past, but the restaurant’s tradition of providing high-quality food remains. With Chef Stephen Dupree’s menu of Italian cuisine and Malay buffet, the new Cascade offers the best Western and local cuisine. You will be impressed by the excellent food and service. "Cascade still offers the best selection of both Western and local food," says the proprietor, Robert Vamosi. "You never have to wait more than 15 minutes for your meals. That makes Cascade the top choice for the lunchtime crowd. " The Cascade Restaurant is also attentive to customers in town. Who owns the restaurant
Questions 141-143 refer to the following letter. I appreciate you very much for dropping by our booth at the Exhibition last month. As you might have (141) noticed, our company specializes in providing various amenities to major international hotels around the world. Through years of operations in the industry, we have established a large customer base in Europe. We have also been increasing our market share in the Asian market in recent years. Our main strength lies in supplying the highest quality products at the most competitive prices. In order for us to better (142) you, we would like to know more detailed information about the needs of your esteemed hotel. In most cases, we will be able to supply any of the same or similar products to you at much more competitive prices. (143) , based on your particular needs, we can propose a new design for your hotel. Please feel free to give us a call or fax us anytime for further details. We look forward to hearing from you soon.
Questions 186-190 refer to the following advertisement and letter. HELP WANTED—Established international agency seeks the poised, polished additions to our Integrated Marketing Team. You possess: · a baccalaureate degree in English or communications · a can-do attitude · significant agency experience (3 years or more) and a vision for our clients around the world If you are interested in our current openings, please send your resume, cover letter, salary history to the following address: Danny Walker (Mr. ) Creative Marketing Agency Human Resources Dept. P. O. Box 1659 71 Pickett District Road New Milford, CT 06776 All materials will be kept in strict confidence. Kerry Cutler (Mr. ) 255 North Point Street, San Francisco, California 94133 Tel: 415-563-0234 July 9, 2007 Creative Marketing Agency Human Resources Dept. P. O. Box 1659 71 Pickett District Road New Milford, CT 06776 Dear Mr. Danny Walker, I am writing in response to your recent ad in the Weekly World News. I am a marketing professional with over seven years of agency experience and extensive exposure to high-level clientele and demanding deadlines. I have traveled extensively in East Asia as well as here in the United States, so I have a feel for the types of ads people in these areas would respond well to. I have a master’s degree in communication from Washington University in Saint Louis and am able to relocate at the beginning of August to New Milford. My current position pays $65,000 a year, but considering Creative Marketing Agency’s prestige and the lower cost of living in New Milford, I am willing to consider a pay scale starting in the $50,000 a year. Enclosed please find my resume. I look forward to hearing from you. Sincerely, Kerry Cutler What should interested parties send to the company
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