12.In order to meet the demands of target customers, enterprises implementing high-difference positioning strategy need not only profound resource and capability advantages in all functional areas of marketing, but also special advantages in
A. Market and consumer research
B. Creating new marketing concepts
C. Total quality management
D. Research and development of products or services
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11.In the following items, the main method to effectively deal with learning, imitation and even counterfeiting is
A. Maintain customer orientation
B. Maintain technological progress of enterprises
C. Reduce the cost of products or services
D. Maintain innovation capability
10.Which of the following is the most important industry entry barrier for an enterprise implementing a low-cost positioning strategy
A. Enterprises that have gained low-cost advantages by overcoming obstacles in scale, efficiency and learning.
B. There is pressure on customers to increase their bargaining power.
C. There is pressure on suppliers to increase their bargaining power.
D. Substitution products increase threats in performance.
9.Which of the following statements is incorrect regarding the process of establishing cost advantage for an enterprise
A. Enterprises should start from the value demands of target customers.
B. Find out the performance or quality that the target customers do not attach importance to, and then reduce the cost of products and services by reducing the performance or quality of this part of products.
C. Enterprises should analyze the cost structure of existing products or services, find out the main cost structure, and strengthen management and innovation to reduce costs.
D. Enterprises can only consider their own cost reduction factors.
8.Which of the followings is the basic feature of the low-cost positioning strategy
A. Develop products or services with particularly high performance and quality for both broad and narrow markets.
B. Enterprises will generally pursue performance or quality exceeding customers' expectations.
C. The price of products (services) is relatively unimportant.
D. The price of products or services is relatively low.
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