14. The business with lower sales growth rate and higher relative market share is ( ).
A. Question marks
B. Stars
Cash cow
Dogs
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13. The types of strategies that can produce economies of scope are ()
A. Unrelated diversification
B. Related diversification
C. Overall cost leadership
Differentiation
12. Victory Company is a company specializing in cosmetics business, there are no subsidiaries and branches, and the strategic composition of the enterprise's strategic management is ( )
A. Corporate Strategy-Competitive Strategy-Functional Strategy
B. Corporate Strategy-Competitive Strategy
Competitive strategy-Functional strategy
D. Corporate Strategy-Functional Strategy
11. When the ( ) situation occurs, it means that the enterprise can consider changing from the original centralized development to diversification.
A. The originally concentrated industry has entered the end of maturity, and its development potential has declined
B. Did not accumulate sufficient financial resources, technical and management talents
C. There are attractive new industries investment opportunities, but it is impossible to establish a competitive advantage in them
D. In the original concentrated development industry, the advantages are not obvious, and the status is unstable
10. Which of the following is not a source of value creation for shared related diversification strategies?
A. Scope economy brought about by sharing of multiple products or industries
B. Economies of scale brought about by unit cost reduction due to sharing and expanding scale
C. Bringing financial scope economy through optimized allocation of financial resources
D. Use predatory pricing, cross-industry subsidies, and multi-point competition to enhance market competitiveness
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