题目内容

Which strategy makes most sense when there are strong pressures for cost reductions and minimal demands for local responsiveness? ____

A. Global standardization strategy
B. Transnational strategy
C. Localization strategy
D. International strategy

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The advantages frequently associated with entering a market early are commonly known as ____

A. Primary advantages
B. First-mover advantages
C. Initial-entrant premiums
D. Proactive-mover benefits

An arrangement whereby a firm grants the rights to intangible property to another entity for a specified time period in exchange for royalties is a() ____ agreement.

A. Wholly owned subsidiary
B. Turnkey
C. Licensing
D. Exporting

One global price, in one currency and can succeed if foreign marketing costs remain low or if their prices reflect average unit costs.

A. Standard worldwide pricing
B. Dual pricing
C. Polycentric Pricing
D. Geocentric Pricing

Which of the following is the simplest and cheapest method to enter a foreign market? ____

A. exporting
B. importing
C. the Internet
D. licensing

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