7.Which of the following ways can an enterprise establish one or more cost advantages
A. Efficient, large-scale and low-cost production and logistics facilities and equipment
B. Strict control of production, operation and administrative expenses
C. Market and Consumer Research
D. Creating New Marketing Concepts
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6.Which of the followings are the basic features of the low-cost positioning strategy
A. Relatively standardized products
B. Rapid innovation
C. The performance and quality of the products can be accepted by most customers.
D. The price is relatively low.
5.Regarding the content of basic competitive strategy or positioning strategy, we can statically understand "positioning" as
A. The process of establishing and exerting a competitive advantage in order to obtain and maintain a certain "position"
B. Choice of Target Market
Choice of Customer Demands
D. Combination of value creation activities or choice of business model
4.According to the types of competitive advantages of enterprises, business-level strategies can be divided into
A. Low cost positioning strategy
B. Cost focus strategy
C. High difference positioning strategy
Difference focus strategy
3.Which of the following is the premise of Michael Porter's basic competitive strategy
A. The target market of enterprises can be divided into two types: wide market and narrow market.
B. Consumer demand or purchase preference can be summarized into two types: cost and difference.
C. If the business environment in which the enterprise is located deteriorates, the enterprises occupying low-cost or high-difference positions will be least affected.
D. Consumers are rational enough to choose between cost and difference.
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