4.According to the types of competitive advantages of enterprises, business-level strategies can be divided into
A. Low cost positioning strategy
B. Cost focus strategy
C. High difference positioning strategy
Difference focus strategy
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3.Which of the following is the premise of Michael Porter's basic competitive strategy
A. The target market of enterprises can be divided into two types: wide market and narrow market.
B. Consumer demand or purchase preference can be summarized into two types: cost and difference.
C. If the business environment in which the enterprise is located deteriorates, the enterprises occupying low-cost or high-difference positions will be least affected.
D. Consumers are rational enough to choose between cost and difference.
2.Rumelt divides the business-level strategy according to the growth direction (product direction and market direction) into
A. Difference focus
B. Market penetration
Cost focus
D. Product development
1.The strategic level of the enterprise mainly includes
A. Corporate level strategy
Business level strategy
C. Function level strategy
D. Unique positioning strategy
21.Which of the following strategy manager considerations is correct when judging the sustainability of competitive advantage
A. Compared with the competitive advantage obtained by tactical behavior, the competitive advantage obtained by strategic behavior has relatively weak sustainability.
B. Industry leaders learn and imitate the competitive behavior of enterprises, then their competitive advantages have a stronger sustainability.
C. The competitive advantage obtained by slow cycle industries can be hardly maintained.
D. The speed of the industry cycle has nothing to do with the monopoly degree of the industry.
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