题目内容
Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, hoping that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding use across the world, the same tactics apply. Advertisers now place "banners", links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web sites as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we"ll click on that banner that sparks our interest and thus, in theory, buy the products advertised. Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who tempt customers in with the banners and the hosting web sites, which are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits. The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that puts them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry. With the recent depression in the technology sector and slowing economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional real estate businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the World Wide Web is the wave of the future or simply an impulse activity whose whim has passed.Notes:on a whim 心血来潮surf v. 冲浪in theory 在理论上，顺理成章hosting 访问率高的call... into question质疑，对...... 提出疑问 Analyzing the current state of the online advertising in paragraph 4, the author implies that
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Greg Focker, played by Ben Stiller, represents a generation of American kids (1)_____ in the 1980s on the philosophy that any achievement, however slight, (2)_____ a ribbon. (3)_____ replaced punishment; criticism became a dirty word. In Texas, teachers were advised to (4)_____ using red ink, the colour of (5)_____. In California, a task force was set up to (6)_____ the concept of self worth into the education system. Swathing youngsters in a (7)_____ shield of self-esteem, went the philosophy, would protect them from the nasty things in life, such as bad school grades, underage sex, drug abuse, dead-end jobs and criminality. (8)_____ that the ninth-place ribbons are in danger of strangling the (9)_____ children they were Supposed to help. America"s (10)_____ with self-esteem—like all developments in psychology, it gradually (11)_____ its way to Britain—has turned children who were (12)_____ with (13)_____ into adults who (14)_____ at even the mildest brickbats. Many believe that the feel-good culture has risen at the (15)_____ of traditional education, an opinion espoused in a new book, Dumbing Down Our Kids: Why American Children Feel Good About Themselves But Can"t Read, Write, or Add, by the conservative commentator Charles Sykes. Not only that, but the foundations (16)_____ which the self-esteem industry is built are being (17)_____ as decidedly shaky. Roy Baumeister, professor of psychology at Florida State University and once a self-esteem enthusiast, is now (18)_____ a revision of the populist orthodoxy. "After all these years, I"m sorry to say, my recommendation is this: forget about self-esteem and (19)_____ more on self-control and self-discipline," he wrote recently. "Recent work suggests this would be good for the individual and good for society—and might even be able to (20)_____ some of those promises that self-esteem once made but could not keep."
Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, hoping that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding use across the world, the same tactics apply. Advertisers now place "banners", links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web sites as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we"ll click on that banner that sparks our interest and thus, in theory, buy the products advertised. Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who tempt customers in with the banners and the hosting web sites, which are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits. The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that puts them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry. With the recent depression in the technology sector and slowing economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional real estate businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the World Wide Web is the wave of the future or simply an impulse activity whose whim has passed.Notes:on a whim 心血来潮surf v. 冲浪in theory 在理论上，顺理成章hosting 访问率高的call... into question质疑，对...... 提出疑问 The second and third paragraphs are written in order to illustrate
Greg Focker, played by Ben Stiller, represents a generation of American kids (1)_____ in the 1980s on the philosophy that any achievement, however slight, (2)_____ a ribbon. (3)_____ replaced punishment; criticism became a dirty word. In Texas, teachers were advised to (4)_____ using red ink, the colour of (5)_____. In California, a task force was set up to (6)_____ the concept of self worth into the education system. Swathing youngsters in a (7)_____ shield of self-esteem, went the philosophy, would protect them from the nasty things in life, such as bad school grades, underage sex, drug abuse, dead-end jobs and criminality. (8)_____ that the ninth-place ribbons are in danger of strangling the (9)_____ children they were Supposed to help. America"s (10)_____ with self-esteem—like all developments in psychology, it gradually (11)_____ its way to Britain—has turned children who were (12)_____ with (13)_____ into adults who (14)_____ at even the mildest brickbats. Many believe that the feel-good culture has risen at the (15)_____ of traditional education, an opinion espoused in a new book, Dumbing Down Our Kids: Why American Children Feel Good About Themselves But Can"t Read, Write, or Add, by the conservative commentator Charles Sykes. Not only that, but the foundations (16)_____ which the self-esteem industry is built are being (17)_____ as decidedly shaky. Roy Baumeister, professor of psychology at Florida State University and once a self-esteem enthusiast, is now (18)_____ a revision of the populist orthodoxy. "After all these years, I"m sorry to say, my recommendation is this: forget about self-esteem and (19)_____ more on self-control and self-discipline," he wrote recently. "Recent work suggests this would be good for the individual and good for society—and might even be able to (20)_____ some of those promises that self-esteem once made but could not keep."
Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, hoping that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding use across the world, the same tactics apply. Advertisers now place "banners", links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web sites as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we"ll click on that banner that sparks our interest and thus, in theory, buy the products advertised. Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who tempt customers in with the banners and the hosting web sites, which are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits. The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that puts them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry. With the recent depression in the technology sector and slowing economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional real estate businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the World Wide Web is the wave of the future or simply an impulse activity whose whim has passed.Notes:on a whim 心血来潮surf v. 冲浪in theory 在理论上，顺理成章hosting 访问率高的call... into question质疑，对...... 提出疑问 It can be learned from the first paragraph that Internet advertising
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