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Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, hoping that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding use across the world, the same tactics apply. Advertisers now place "banners", links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web sites as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we"ll click on that banner that sparks our interest and thus, in theory, buy the products advertised. Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who tempt customers in with the banners and the hosting web sites, which are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits. The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that puts them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry. With the recent depression in the technology sector and slowing economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional real estate businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the World Wide Web is the wave of the future or simply an impulse activity whose whim has passed.Notes:on a whim 心血来潮surf v. 冲浪in theory 在理论上，顺理成章hosting 访问率高的call... into question质疑，对...... 提出疑问 It can be learned from the first paragraph that Internet advertising
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We have known for a long time that the organization of any particular society is influenced by the definition of the sexes and the distinction drawn between them. But we have realized only recently that the identity of each sex is not so easy to pin down, and that definitions evolve in accordance with different types of culture known to us, that is, scientific discoveries and ideological revolutions. Our nature is not considered as immutable, either socially or biologically. As we approach the beginning of the 21st century, the substantial progress made in biology and genetics is radically challenging the roles, responsibilities and specific characteristics attributed to each sex, and yet, scarcely twenty years ago, these were thought to be "beyond dispute". We can safely say, with a few minor exceptions, that the definition of the sexes and their respective functions remained unchanged in the West from the beginning of the 19th century to the 1960s. The role distinction, raised in some cases to the status of uncompromising dualism on a strongly hierarchical model, lasted throughout this period, appealing for its justification to nature, religion and customs alleged to have existed since the dawn of time. The woman bore children and took care of the home. The man set out to conquer the world and was responsible for the survival of his family, by satisfying their needs in peacetime and going to war when necessary. The entire world order rested on the divergence of the sexes. Any overlapping or confusion between the roles was seen as a threat to the time-honored order of things. It was felt to be against nature, a deviation from the norm. Sex roles were determined according to the "place" appropriate to each. Women"s place was, first and foremost, in the home. The outside world, i.e. workshops, factories and business firms, belonged to men. This sex-based division of the world (private and public) gave rise to a strict dichotomy between the attitudes, which conferred on each its special identity. The woman, sequestered at home, "cared, nurtured and conserved". To do this, she had no need to be daring, ambitious, tough or competitive. The man, on the other hand, competing with his fellow men, was caught up every day in the struggle for survival, and hence developed those characteristics which were thought natural in a man. Today, many women go out" to work, and their reasons for doing so have changed considerably. Besides the traditional financial incentives, we find ambition and personal fulfillment motivating those in the most favorable circumstances, and the wish to have a social life and to get out of their domestic isolation influencing others. Above all, for all women, work is invariably connected with the desire for independence.Notes:immutable 不可改变的dualism 双重论divergence 分歧，偏离overlapping 部分巧合、一致time-honored 由来已久的dichotomy 一分为二，对立sequester 使隔离be caught up in 被缠住于：He is caught up in the trivia (琐事) of everyday thingsunduly 过渡地，不恰当地 From paragraph 1 we can infer that it is now possible for women to embark on a career because
We have known for a long time that the organization of any particular society is influenced by the definition of the sexes and the distinction drawn between them. But we have realized only recently that the identity of each sex is not so easy to pin down, and that definitions evolve in accordance with different types of culture known to us, that is, scientific discoveries and ideological revolutions. Our nature is not considered as immutable, either socially or biologically. As we approach the beginning of the 21st century, the substantial progress made in biology and genetics is radically challenging the roles, responsibilities and specific characteristics attributed to each sex, and yet, scarcely twenty years ago, these were thought to be "beyond dispute". We can safely say, with a few minor exceptions, that the definition of the sexes and their respective functions remained unchanged in the West from the beginning of the 19th century to the 1960s. The role distinction, raised in some cases to the status of uncompromising dualism on a strongly hierarchical model, lasted throughout this period, appealing for its justification to nature, religion and customs alleged to have existed since the dawn of time. The woman bore children and took care of the home. The man set out to conquer the world and was responsible for the survival of his family, by satisfying their needs in peacetime and going to war when necessary. The entire world order rested on the divergence of the sexes. Any overlapping or confusion between the roles was seen as a threat to the time-honored order of things. It was felt to be against nature, a deviation from the norm. Sex roles were determined according to the "place" appropriate to each. Women"s place was, first and foremost, in the home. The outside world, i.e. workshops, factories and business firms, belonged to men. This sex-based division of the world (private and public) gave rise to a strict dichotomy between the attitudes, which conferred on each its special identity. The woman, sequestered at home, "cared, nurtured and conserved". To do this, she had no need to be daring, ambitious, tough or competitive. The man, on the other hand, competing with his fellow men, was caught up every day in the struggle for survival, and hence developed those characteristics which were thought natural in a man. Today, many women go out" to work, and their reasons for doing so have changed considerably. Besides the traditional financial incentives, we find ambition and personal fulfillment motivating those in the most favorable circumstances, and the wish to have a social life and to get out of their domestic isolation influencing others. Above all, for all women, work is invariably connected with the desire for independence.Notes:immutable 不可改变的dualism 双重论divergence 分歧，偏离overlapping 部分巧合、一致time-honored 由来已久的dichotomy 一分为二，对立sequester 使隔离be caught up in 被缠住于：He is caught up in the trivia (琐事) of everyday thingsunduly 过渡地，不恰当地 It is only in recent years that we have recognized that
We have known for a long time that the organization of any particular society is influenced by the definition of the sexes and the distinction drawn between them. But we have realized only recently that the identity of each sex is not so easy to pin down, and that definitions evolve in accordance with different types of culture known to us, that is, scientific discoveries and ideological revolutions. Our nature is not considered as immutable, either socially or biologically. As we approach the beginning of the 21st century, the substantial progress made in biology and genetics is radically challenging the roles, responsibilities and specific characteristics attributed to each sex, and yet, scarcely twenty years ago, these were thought to be "beyond dispute". We can safely say, with a few minor exceptions, that the definition of the sexes and their respective functions remained unchanged in the West from the beginning of the 19th century to the 1960s. The role distinction, raised in some cases to the status of uncompromising dualism on a strongly hierarchical model, lasted throughout this period, appealing for its justification to nature, religion and customs alleged to have existed since the dawn of time. The woman bore children and took care of the home. The man set out to conquer the world and was responsible for the survival of his family, by satisfying their needs in peacetime and going to war when necessary. The entire world order rested on the divergence of the sexes. Any overlapping or confusion between the roles was seen as a threat to the time-honored order of things. It was felt to be against nature, a deviation from the norm. Sex roles were determined according to the "place" appropriate to each. Women"s place was, first and foremost, in the home. The outside world, i.e. workshops, factories and business firms, belonged to men. This sex-based division of the world (private and public) gave rise to a strict dichotomy between the attitudes, which conferred on each its special identity. The woman, sequestered at home, "cared, nurtured and conserved". To do this, she had no need to be daring, ambitious, tough or competitive. The man, on the other hand, competing with his fellow men, was caught up every day in the struggle for survival, and hence developed those characteristics which were thought natural in a man. Today, many women go out" to work, and their reasons for doing so have changed considerably. Besides the traditional financial incentives, we find ambition and personal fulfillment motivating those in the most favorable circumstances, and the wish to have a social life and to get out of their domestic isolation influencing others. Above all, for all women, work is invariably connected with the desire for independence.Notes:immutable 不可改变的dualism 双重论divergence 分歧，偏离overlapping 部分巧合、一致time-honored 由来已久的dichotomy 一分为二，对立sequester 使隔离be caught up in 被缠住于：He is caught up in the trivia (琐事) of everyday thingsunduly 过渡地，不恰当地 The author believes that sex discrimination in the West before the 1960s was
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