题目内容

In the process of entrepreneurial practice, determining one's own value position according to the priority needs of the users' image is the key to entrepreneurship. What aspects does it include?

A. value proposition
B. customer choice
C. value content
D. market size

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What are the stages of the product life cycle?

A. input period
B. growth period
C. maturity period
D. decline period

According to the product life cycle theory, which of the following statements is correct?

A. During the input period, sales are slow, and the initial profit is usually low or negative.
B. During the growth period, sales grow rapidly and profits increase significantly.
C. In the maturity period, profits continue to rise gradually after reaching their peak.
During the decline period, product sales decline significantly and profits fall sharply.

Product brochures are one of the ways to visually display a product, and it can also be replaced by other methods. In this process, which of the following impose little impact?

A. demonstrating corporate innovation capabilities
B. demonstrating the diversity of methods to introduce the product
C. enhancing the love of customers towards the product
D. explaining the characteristics, functions and values of the product

In the process of entrepreneurship, we often call the starting point for the market as ().

A. initial market
B. landing market
C. follow-up market
D. service market

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