According to the product life cycle theory, which of the following statements is correct?
A. During the input period, sales are slow, and the initial profit is usually low or negative.
B. During the growth period, sales grow rapidly and profits increase significantly.
C. In the maturity period, profits continue to rise gradually after reaching their peak.
During the decline period, product sales decline significantly and profits fall sharply.
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Product brochures are one of the ways to visually display a product, and it can also be replaced by other methods. In this process, which of the following impose little impact?
A. demonstrating corporate innovation capabilities
B. demonstrating the diversity of methods to introduce the product
C. enhancing the love of customers towards the product
D. explaining the characteristics, functions and values of the product
In the process of entrepreneurship, we often call the starting point for the market as ().
A. initial market
B. landing market
C. follow-up market
D. service market
Although each adjacent market needs a new marketing integration and new market strategy, in fact, the original core value and the experience model established in () are still used.
A. preliminary market
B. service market
C. marketing market
D. landing market
In the entrepreneurial process, () can improve efficiency greatly, and at the same time, deterministic estimates should be added in every link.
A. increasing productivity
B. coordinating time arrangements
C. implementing marketing models
D. determining customer payment procedures
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