What is the core competence underlying Honda Corporation product offering?
A. Product distribution
B. Marketing
C. Internal combustion engine design
D. Exterior design
E. Organizational structure
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Which of the following examples represents the best application of a firm’s primary core competence?
A. Honda Motors manufactures cars, motorcycles, lawnmowers, and snow blowers
B. IBM provides both software services and manufactures computer hardware
C. PepsiCo manufactures and distributes soft drinks and manages restaurant chains
D. Microsoft sells operating system software and access to the internet through its MSN subscription service
E. McDonalds sells hamburgers and pizza.
All of the following questions are relevant for conducting a self-assessment or internal analysis of the firm except for
A. What are the firm's critical strengths and weaknesses as compared to the competition?
B. Can the firm's critical strengths be easily duplicated and surpassed by the competition?
Can the firm's critical strengths be used to gain strategic advantage in the firm's chosen market?
D. What are the least important factors customers consider in making purchasing decisions?
E. Can the firm’s key weaknesses be exploited by the competition?
Market profiling requires an analysis of all of the following factors except for:
A. Customers
B. Suppliers
Core competencies
D. Current and potential competitors
E. Product or service substitutes
Determining where a firm should compete requires management to consider which of the following factors?
A. Determining the firm’s current customers only
B. Determining the firm’s potential customers only
C. Determining the needs of current and potential customers, as well as suppliers
Determining the needs of potential suppliers only
E. A and D only
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