All of the following questions are relevant for conducting a self-assessment or internal analysis of the firm except for
A. What are the firm's critical strengths and weaknesses as compared to the competition?
B. Can the firm's critical strengths be easily duplicated and surpassed by the competition?
Can the firm's critical strengths be used to gain strategic advantage in the firm's chosen market?
D. What are the least important factors customers consider in making purchasing decisions?
E. Can the firm’s key weaknesses be exploited by the competition?
查看答案
Market profiling requires an analysis of all of the following factors except for:
A. Customers
B. Suppliers
Core competencies
D. Current and potential competitors
E. Product or service substitutes
Determining where a firm should compete requires management to consider which of the following factors?
A. Determining the firm’s current customers only
B. Determining the firm’s potential customers only
C. Determining the needs of current and potential customers, as well as suppliers
Determining the needs of potential suppliers only
E. A and D only
Determining how to compete requires a firm’s management to consider which of the following factors?
A. Factors critical to successfully competing in its targeted markets
B. An external market analysis
C. An evaluation of what criteria customers use to make buying decisions
D. Availability of product substitutes
E. All of the above
Which of the following best defines market segmentation
A. The identification of customers with common characteristics and needs
B. The identification of customers with heterogeneous characteristics and needs
C. The grouping of customers with different characteristics
D. The process of reducing large markets into smaller markets without regard to customer characteristics
E. The process of identifying the various markets that comprise an industry without regard to customer characteristics
微信支付 
支付宝支付