All of the following descriptions about 4Ps are true except:
A. The 4 Ps of marketing are the key factors that are involved in the marketing of a good or service. They are the product, price, place, and promotion of a good or service.
B. The 4 Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another.
C. The 4 Ps provide a framework for marketing decision-making, which helps to define marketing options in terms of price, product, promotion, and place, to meets a specific customer need or demand.
D. The 4 P’s of marketing consists of Consumer wants and needs, Cost, Convenience, and Communication.
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Which of the following descriptions of Internet marketing products is wrong?
A. Internet marketing products are divided into physical products and virtual products.
B. Physical products should be transported through traditional channels.
C. Virtual products are divided into software and online services.
D. Internet marketing products do not include corporate websites.
The 4Cs of marketing include ________.
A. Customer
B. Cost
Convenience
D. Communication
The 4Ps of marketing does not include ________.
A. Product
B. Payment
C. Place
D. Promotion
________ is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to attract attention and generate leads.
A. viral marketing
B. video advertising
C. social media marketing
D. content marketing
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