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Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1) a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2) promotion. By going online, companies can communicate instantly and directly with prospective customers. (3) on the World Wide Web includes advertising, sponsorships, and sales promotions (4) sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5) ＄ 300 million.Effective online marketers don’t (6) transfer hard-copy ads to cyberspace. (7) sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8) visits to their sites and to create and (9) customer loyalty, companies change information frequently and provide many opportunities for (10) .A prototype for excellent (11) promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12) they will find no traditional ads. (13) subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14) Sega of America, maker of computer games and hardware, uses its Web site for a (15) of different promotions, such as (16) new game characters to the public and supplying Web surfers the opportunity to (17) games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18) increasing site visits by 15 percent. Online (19) in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20) and helped the company know its customers better. Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSER SHEET 1.3（）
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Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1) a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2) promotion. By going online, companies can communicate instantly and directly with prospective customers. (3) on the World Wide Web includes advertising, sponsorships, and sales promotions (4) sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5) ＄ 300 million.Effective online marketers don’t (6) transfer hard-copy ads to cyberspace. (7) sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8) visits to their sites and to create and (9) customer loyalty, companies change information frequently and provide many opportunities for (10) .A prototype for excellent (11) promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12) they will find no traditional ads. (13) subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14) Sega of America, maker of computer games and hardware, uses its Web site for a (15) of different promotions, such as (16) new game characters to the public and supplying Web surfers the opportunity to (17) games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18) increasing site visits by 15 percent. Online (19) in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20) and helped the company know its customers better. Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSER SHEET 1.19（）
Chicago began life in 1779 (1) a small trading post on the Chicago River. A farsighted black freedman, Jean du Sable, did a flourishing fur (2) with the Native Americans. When his trading post became a fort and then a city, it was (3) Chicago. This is the Native American word for the wild onions found in the area.In 1820 Chicago (4) ten or twelve houses and a store or two. Now it is the third largest city in the (5) , and still it continues to grow. Thousands of new buildings are (6) every year. They are built to accommodate new businesses and residences. More than seven (7) people now live in and around the city.Astride the crossroads of the nation, Chicago is the largest railroad (8) in the world. No other city in the land is a larger trucking center. The city, (9) on lake Michigan, is the largest inland port in the world. O’Hare Airport is the world’s busiest commercial airport. Overall, Chicago is the leading (10) center in the United States.Its location in the heart of North America’s farmland (11) Chicago the world’s largest grain market. It also plays (12) each year to more than a thousand conventions. In 1860 Abraham Lincoln was nominated for President at the Republican convention (13) here. That was to establish a pattern for both the Democratic and Republican parties since that time. Half of all major (14) conventions have taken place in Chicago.But Chicago did not achieve success without problems. At one time pollution from the Chicago River (15) the city’s water supply from Lake Michigan. (16) pure drinking water, the engineers reversed the course of the river (17) it flowed backwards, away from the lake! This kept the water supply (18) . Even the famous fire of 1871 could not snuff out the spirits of the vital young giant. The entire central city was (19) , but citizens built anew. And they erected the first towering structure of steel and concrete. In doing so, they invented the (20) Today, as an example, Chicago’s impressive skyline includes the world’s tallest building. The 1454 foot Sears Tower. 19().
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1) a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2) promotion. By going online, companies can communicate instantly and directly with prospective customers. (3) on the World Wide Web includes advertising, sponsorships, and sales promotions (4) sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5) ＄ 300 million.Effective online marketers don’t (6) transfer hard-copy ads to cyberspace. (7) sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8) visits to their sites and to create and (9) customer loyalty, companies change information frequently and provide many opportunities for (10) .A prototype for excellent (11) promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12) they will find no traditional ads. (13) subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14) Sega of America, maker of computer games and hardware, uses its Web site for a (15) of different promotions, such as (16) new game characters to the public and supplying Web surfers the opportunity to (17) games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18) increasing site visits by 15 percent. Online (19) in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20) and helped the company know its customers better. Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSER SHEET 1.2（）
Chicago began life in 1779 (1) a small trading post on the Chicago River. A farsighted black freedman, Jean du Sable, did a flourishing fur (2) with the Native Americans. When his trading post became a fort and then a city, it was (3) Chicago. This is the Native American word for the wild onions found in the area.In 1820 Chicago (4) ten or twelve houses and a store or two. Now it is the third largest city in the (5) , and still it continues to grow. Thousands of new buildings are (6) every year. They are built to accommodate new businesses and residences. More than seven (7) people now live in and around the city.Astride the crossroads of the nation, Chicago is the largest railroad (8) in the world. No other city in the land is a larger trucking center. The city, (9) on lake Michigan, is the largest inland port in the world. O’Hare Airport is the world’s busiest commercial airport. Overall, Chicago is the leading (10) center in the United States.Its location in the heart of North America’s farmland (11) Chicago the world’s largest grain market. It also plays (12) each year to more than a thousand conventions. In 1860 Abraham Lincoln was nominated for President at the Republican convention (13) here. That was to establish a pattern for both the Democratic and Republican parties since that time. Half of all major (14) conventions have taken place in Chicago.But Chicago did not achieve success without problems. At one time pollution from the Chicago River (15) the city’s water supply from Lake Michigan. (16) pure drinking water, the engineers reversed the course of the river (17) it flowed backwards, away from the lake! This kept the water supply (18) . Even the famous fire of 1871 could not snuff out the spirits of the vital young giant. The entire central city was (19) , but citizens built anew. And they erected the first towering structure of steel and concrete. In doing so, they invented the (20) Today, as an example, Chicago’s impressive skyline includes the world’s tallest building. The 1454 foot Sears Tower. 12().
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