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Chicago began life in 1779 (1) a small trading post on the Chicago River. A farsighted black freedman, Jean du Sable, did a flourishing fur (2) with the Native Americans. When his trading post became a fort and then a city, it was (3) Chicago. This is the Native American word for the wild onions found in the area.In 1820 Chicago (4) ten or twelve houses and a store or two. Now it is the third largest city in the (5) , and still it continues to grow. Thousands of new buildings are (6) every year. They are built to accommodate new businesses and residences. More than seven (7) people now live in and around the city.Astride the crossroads of the nation, Chicago is the largest railroad (8) in the world. No other city in the land is a larger trucking center. The city, (9) on lake Michigan, is the largest inland port in the world. O’Hare Airport is the world’s busiest commercial airport. Overall, Chicago is the leading (10) center in the United States.Its location in the heart of North America’s farmland (11) Chicago the world’s largest grain market. It also plays (12) each year to more than a thousand conventions. In 1860 Abraham Lincoln was nominated for President at the Republican convention (13) here. That was to establish a pattern for both the Democratic and Republican parties since that time. Half of all major (14) conventions have taken place in Chicago.But Chicago did not achieve success without problems. At one time pollution from the Chicago River (15) the city’s water supply from Lake Michigan. (16) pure drinking water, the engineers reversed the course of the river (17) it flowed backwards, away from the lake! This kept the water supply (18) . Even the famous fire of 1871 could not snuff out the spirits of the vital young giant. The entire central city was (19) , but citizens built anew. And they erected the first towering structure of steel and concrete. In doing so, they invented the (20) Today, as an example, Chicago’s impressive skyline includes the world’s tallest building. The 1454 foot Sears Tower. 19().
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Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1) a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2) promotion. By going online, companies can communicate instantly and directly with prospective customers. (3) on the World Wide Web includes advertising, sponsorships, and sales promotions (4) sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5) ＄ 300 million.Effective online marketers don’t (6) transfer hard-copy ads to cyberspace. (7) sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8) visits to their sites and to create and (9) customer loyalty, companies change information frequently and provide many opportunities for (10) .A prototype for excellent (11) promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12) they will find no traditional ads. (13) subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14) Sega of America, maker of computer games and hardware, uses its Web site for a (15) of different promotions, such as (16) new game characters to the public and supplying Web surfers the opportunity to (17) games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18) increasing site visits by 15 percent. Online (19) in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20) and helped the company know its customers better. Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSER SHEET 1.2（）
Chicago began life in 1779 (1) a small trading post on the Chicago River. A farsighted black freedman, Jean du Sable, did a flourishing fur (2) with the Native Americans. When his trading post became a fort and then a city, it was (3) Chicago. This is the Native American word for the wild onions found in the area.In 1820 Chicago (4) ten or twelve houses and a store or two. Now it is the third largest city in the (5) , and still it continues to grow. Thousands of new buildings are (6) every year. They are built to accommodate new businesses and residences. More than seven (7) people now live in and around the city.Astride the crossroads of the nation, Chicago is the largest railroad (8) in the world. No other city in the land is a larger trucking center. The city, (9) on lake Michigan, is the largest inland port in the world. O’Hare Airport is the world’s busiest commercial airport. Overall, Chicago is the leading (10) center in the United States.Its location in the heart of North America’s farmland (11) Chicago the world’s largest grain market. It also plays (12) each year to more than a thousand conventions. In 1860 Abraham Lincoln was nominated for President at the Republican convention (13) here. That was to establish a pattern for both the Democratic and Republican parties since that time. Half of all major (14) conventions have taken place in Chicago.But Chicago did not achieve success without problems. At one time pollution from the Chicago River (15) the city’s water supply from Lake Michigan. (16) pure drinking water, the engineers reversed the course of the river (17) it flowed backwards, away from the lake! This kept the water supply (18) . Even the famous fire of 1871 could not snuff out the spirits of the vital young giant. The entire central city was (19) , but citizens built anew. And they erected the first towering structure of steel and concrete. In doing so, they invented the (20) Today, as an example, Chicago’s impressive skyline includes the world’s tallest building. The 1454 foot Sears Tower. 12().
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1) a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2) promotion. By going online, companies can communicate instantly and directly with prospective customers. (3) on the World Wide Web includes advertising, sponsorships, and sales promotions (4) sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5) ＄ 300 million.Effective online marketers don’t (6) transfer hard-copy ads to cyberspace. (7) sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8) visits to their sites and to create and (9) customer loyalty, companies change information frequently and provide many opportunities for (10) .A prototype for excellent (11) promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12) they will find no traditional ads. (13) subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14) Sega of America, maker of computer games and hardware, uses its Web site for a (15) of different promotions, such as (16) new game characters to the public and supplying Web surfers the opportunity to (17) games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18) increasing site visits by 15 percent. Online (19) in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20) and helped the company know its customers better. Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on ANSER SHEET 1.1（）
Text 4 Humour, which ought to give rise to only the most light-hearted and gay feelings, can often stir up vehemence and animosity. Evidently it is dearer to us than we realize. Men will take almost any kind of criticism except the observation that they have no sense of humour. A man will admit to being a coward or a liar or a thief or a poor mechanic or a bad swimmer, but tell him he has a dreadful sense of humour and you might as well have slandered his mother. Even if he is civilized enough to pretend to make light of your statement, he will still secretly believe that he has not only a good sense of humour but one superior to most. He has, in other words, a completely blind spot on the subject. This is all the more surprising when you consider that not one man in ten million can give you any kind of intelligent answer as to what humour is or why he laughs. One day when I was about twelve years old, it occurred to me to wonder about the phenomenon of laughter. At first I thought it is easy enough to see what I laugh at and why I am amused, but why at such times do I open my mouth and exhale in jerking gasps and wrinkle up my eyes and throw back my head and halloo like an animal Why do I not instead rap four times on the top of my head or whistle or whirl about That was over twenty years ago and I am still wondering, except that I now no longer even take my first assumption for granted, I no longer clearly understand why I laugh at what amuses me nor why things are amusing. I have illustrious company in my confusion, of course. Many of the great minds of history have brought their power of concentration to bear on the mystery of humour, and, to date, their conclusions are so contradictory and ephemeral that they cannot possibly be classified as scientific. Many definitions of the comical are incomplete and many are simply rewordings of things we already know. Aristotle, for example, defined the ridiculous as that which is incongruous but represents neither danger nor pain. But that seems to me to be a most inadequate sort of observation, for if at this minute I insert here the word rutabagas, I have introduced something in congruous, something not funny. Of course, it must be admitted that Aristotle did not claim that every painless incongruity is ridiculous, but as soon as we have gone as far as this admission, we begin to see that we have come to grips with a ghost: when we think we have it pinned, it suddenly appears behind us, mocking us. An all-embracing definition of humour has been attempted by many philosophers, but no definition, no formula has ever been devised that is entirely satisfactory. Aristotle’s definition has come to be known loosely as the "disappointment" theory, or the "frustrated expectation". But he also discussed another theory borrowed in part from Plato which states that the pleasure we derive in laughing is an enjoyment of the misfortune of others, due to a momentary feeling of superiority or gratified vanity in appreciation of the fact that we ourselves are not in the observed predicament. The paragraph following will most likely discuss ______.
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